For who
Our service is meant for those businesses who:
- seek expansion in for them unexplored or as of yet unsuccessful markets in Europe
- rather relocate the funds to pay the cost of one or multiple FTE
- understand the value of building relationships with their resellers, and realize one-size doesn’t-fit-all so are willing to adapt their approach
- create innovative products that have a meaningful impact on their users’ lives.
- have quality to the highest standard and strive to provide their customers with the best possible experience.
About us
Waterpaard was born out of a deep-rooted desire to offer quality service in a way that resonates with our core values. We believe that true profit is not gained in quick and misleading tactics, but a long term strategy of honest communication providing unbiased data to the reseller, and in turn the consumer. This will truly add value to their lives and ensure a good seller-buyer relation.
Our mission is to give power back to the consumer in the form of self-reliance, to make them less dependent and more confident to deal with the challenges of life. We will do so by only promoting products that undergo our quality assurance through unbiased testing. If they pass, and the client provides an honest proposition, we will help them spread the word.
About Us

Bart Lunenburg is the owner and founder of this company. His professional path has led him through many challenges all adding to his experience. His roots are in the army, growth came through travel and now he blooms as an independent sales agent getting his message out to the public. His core values are freedom of expression, honest communication and conduct of mutual respect. This is the influence he projects through his efforts helping honest businesses reach their customers with quality products to enrich their lives with self-reliance and make a positive impact on our environment.
The name Waterpaard is derived from the word Hydroponics which is formed from ‘hydro-,’ which means ‘water’ in Greek, and ‘-ponics.’ from the Greek word ‘ponein’ which means to ‘toil, labor.’
We were inspired by the Czech translation which is Hydroponie, applied a play on words while translating to Dutch so ‘Hydro’ became ‘Water’ and ‘ponie’ became ‘paard’.
Retaining our playful approach, we present ourselves as our logo depicts:
- A trusty steed; work horse; means to increase ones mobility and range;
- Wave of water pushes your business forward towards success; water is essential for life, it is pure and transparent; it easily adapts to its environment.

Working territory


Why Us?
- We founded this company based on a freelance model with affiliated experts for support in their respected fields. This means no one is being paid unless they are working on your campaign.
- We know the market and we have the network already in place. Our ability to create and maintain our network is one of the pillars on which this company is based and we will keep building this network to your benefit.
- We are transparent, we work with fixed prices to our clients so you will have control over your expenses. We will renegotiate our deal each year to ensure your satisfaction and give you an easy opt-out.
- We are fair, and don’t expect profit when targets are not met so we offer an optional no-cure-no-pay component to our price.
We are independent, and our network relies on our quality assurance which is paramount to the continuation of our company.
And
- We know how to sell. Eleven years of experience in various commercial roles provides us with in-depth knowledge of communication skills and the art of persuasion. Combined with experience of having travelled the globe, conversing with people from all walks of life created a broad spectrum as a sparring partner.
Finally
- We take ownership as an entrepreneur and will go above and beyond to turn your campaign into a success. Because it will reflect our success. Fueled by a burning desire to gain freedom through entrepreneurship is the driving force behind Waterpaard.
“From an early age we humans love a good story. As science proves, the best way to gain someone’s attention and remain in their recollection is by repetitive, captivating narrative mixed with emotion.
Especially if it solves a problem the listener has.
We need our clients to solve the problem, let us tell the story.”
Contact us
For more information about our service and how our business concepts may benefit eachother, feel free to send an email to us and we will reply as soon as we can. Thank you for your consideration and we wish you a great and successful day in business!
CONTACT INFO