Often, as a new startup company, there is already a larger competitor to contest. An established name and brand, that already has the shelf space and sales generating income giving them power to drop prices or sway resellers with discounts. Even an inferior product can remain market leader this way. So how do you compete? Bet big, take loans and invest much money to either sink or swim? Play the same game and try to beat Goliath with pure muscle, not your wit?

Waterpaard diversifies by maintaining strong relations with your resellers. Large businesses only speak with the owner, we do too but also get one-on-one time with the employee in the store. Their main issue is that they do not know the specifications of all the products in the store. We make sure they do about yours.

To have a dedicated employee, loyal to you and only exercising his talents for your brand is of course a valuable asset to your business. If the target market merits the investment, for larger companies we see many benefits of employing their own sales reps. For smaller companies however, these benefits are often out of reach due to cost. And what about the road to acquiring a good representative? And once you find them, what about added costs for example car leasing and travel expenses?

As freelancers we do not suffer from large overhead cost. You are spared all the additional cost and worry of hiring and maintaining personnel. The only time you pay is when actual work is being done for you. We know the cost of 1FTE doing this, and promise you you will pay but a fraction of the cost for similar or better service.

Less developed markets in Europe may not be worth the effort initially since the challenges outweigh the benefits for each individual country. Besides few sales outlets per country there are challenges like different languages, currency and difficult borders. To approach them separately and create good business relations with the important players in the market, will be costly and time-consuming.

In our previous years working in the industry we have built a strong network and a reliable reputation. There is no need for introductions, we can directly apply our skill in building your brand in our unique network spanning across eleven countries in east and southeast Europe. So our clients can focus their efforts on the larger country markets that merit larger investments, and we will supplement their turnover and establish them in the markets that in time will grow and deliver substantial returns. Also, your competitors will spend less time here so you can establish your brand while the market is young, and maintain your position as it grows.

The last decades have seen a massive increase in the amount of advertisements a person is subjected to per day. On average 5.000 a day. How to distinguish yourself between those masses of communications? And how to go from getting noticed, to gain a buyer?

We will focus our efforts on key moments in the year just before the shop experiences customer influx to make sure the shared knowledge is not lost and put into practice instantly. Also the reseller appreciates the attention they receive from your brand. Because at the end of the day, we remain human and what is valued more than personal approach and attention in this ever more digital world..?

If you’ve ever been in the sales outlets you will know the staggering amount of products on display. For the sales employees it is too much to study them all by heart, nor are they incentivised to do so. They usually stick to what they know, or know most about.

By creative forms of communication we will make a more lasting impression and inform them about the details of your products, based on the customer requests or problems they receive from their circle. By repetitive visits we make sure your product is first to come to mind if any specific request or problem is presented.